Equipment

As a salon or spa owner, how do you choose which beauty salon equipment to purchase?  Whilst many so-called ‘concept’ machines are unaffordable for smaller salons and smaller spas, ‘basic’ machines, which offer results driven treatments are cost effective for any size of business.

It is vital when purchasing equipment to make sure you consider who your target audience is.  If you are targeting a more mature client, perhaps consider Microcurrent machines to facilitate facial lifting treatments, whilst the teenage market may benefit more from Galvanic deep cleansing treatments, for example.  How affluent are your clients? Will they be interested in one off treatments or will they be happy to commit to a course of 10 or more treatments.  These considerations influence the equipment you intend to purchase and the potential revenue you can successfully generate.  Also consider how you can enhance secondary spend.  Electrotherapy treatments offer your therapists the perfect opportunity to supply your clients with appropriate home care products.  This not only enhances your client’s treatment but also offers a regular financial reward to your salon or spa. 

Once you have decided what equipment you are going to buy, also consider carefully from whom you should purchase.  Ensure that you buy from an established, reliable company.  If the company manufactures its own equipment, for example, they may be able to offer you better advice on which machine is most appropriate for your salon or spa.  This ‘intimate’ product knowledge will also allow them to offer you better technical back up and customer care after your purchase.  Remember that keeping your equipment ‘healthy’ is vital to ensure your continued return on investment.